AutoInjector

12% Conversion Funnel : AutoInjector’s High-Impact WordPress Experience

Spark Hormone Therapy, founded and owned by Sean in Greeley, Colorado, is a leading wellness clinic specializing in hormone replacement therapy and advanced medical solutions. Known for their innovative approach to patient care, Spark sought to expand their services by launching AutoInjector — a cutting-edge medical device product line designed to make self-administration of medication safe, precise, and convenient.

While Spark Hormone Therapy had built a strong reputation locally, Sean wanted AutoInjector to succeed as a standalone product in a competitive national market. This required more than just a brochure-style website — it needed a conversion-focused, professional online presence

Platform Used
WordPress
Client Industry
Health
Business Type
Business to Consumer

Project Objectives

The core goal to build high-converting WordPress-based funnel website that would:

User-First Design
Building a layout that was intuitive for both medical professionals and everyday consumers, with clear navigation and minimal learning curve.
Conversion-Focused Homepage
Designing the homepage as a funnel landing page with persuasive copywriting, social proof, and a clear call-to-action that leads straight to checkout.
Frictionless Purchase Flow
Implementing a one-click checkout system directly on the homepage to shorten the buyer journey and reduce cart abandonment.
Resource Hub for Education
Developing a dedicated resources section with YouTube video integration, guides, and how-to content to support decision-making and SEO visibility.
Brand & Trust Building
Editing and optimizing product photography, incorporating medical certifications, and presenting data in a credible, visually appealing way.
SEO & Performance Optimization
Ensuring fast load speeds, mobile responsiveness, keyword targeting, and structured data for better organic visibility.

Our Approach

We deployed a full-stack digital strategy that combined conversion psychology, technical precision, and medical industry compliance standards:

Wireframing & Funnel Mapping

We started with deep research into AutoInjector’s target personas and competitive landscape. Wireframes were designed around a conversion funnel strategy, placing key messaging, CTAs, and trust elements where user psychology dictated maximum impact.

Custom WordPress Build

Developed a lightweight, scalable WordPress site optimized for both speed and future scalability.

Integrated E-Commerce Checkout

Embedded a secure, streamlined checkout module directly on the homepage to remove unnecessary steps from the purchase process.

SEO-Ready Content

Researched and implemented high-intent keywords while crafting compelling, benefits-driven copy.

Visual Enhancement

Edited product images for clarity, uniformity, and brand consistency.

Video Resource Library:

Embedded AutoInjector’s YouTube tutorials in a structured, searchable format to boost engagement and learning.

Performance Tuning:

Achieved sub-2-second load times with advanced caching, minification, and image compression.

The Results

12% Conversion Rate
Far surpassing the medical device industry average of 2–3%, turning first-time visitors into paying customers at a record pace.
+187% Organic Traffic Growth
Driven by our SEO optimization and targeted content strategy.
Load Times Under 2 Seconds
Resulting in a 26% improvement in mobile conversion rates.
Bounce Rate Reduced by 52%
Thanks to improved UX, clear messaging, and optimized page structure.
Longer Session Duration
Average visit time increased by 1.8 minutes, signaling deeper engagement with both products and educational content.
Higher Returning Visitor Rate
A 34% increase, reflecting strong brand trust and repeat interest.

Project Showcase

Alongside a clean, conversion-driven design, the Auto Injector store delivered measurable business impact. The store saw a significant conversion rates, higher average order values through strategic upsells, and steady growth in sales.

Made with love

What the client Said!

Rated 5 out of 5
Brag Brands helped us achieve a conversion rate that feels impossible.

Brag Brands helped us achieve a conversion rate that feels impossible.

Working with them was a game-changer. They built my landing page exactly the way we needed—and the results were mind-blowing. The conversion rate we achieved exceeded my expectations, and their dedication to perfection made the entire experience seamless.

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