New Online Halal Meat Brand Store Development for Grassfed
Grassfed is a halal meat brand launched in 2022 with the mission of providing fresh, ethically sourced, and premium-quality halal meat to health-conscious consumers. As a new entrant in the food and grocery e-commerce industry, the company aimed to differentiate itself by combining high standards of halal certification with modern online shopping convenience.
The founder understood the rapidly growing demand for halal-certified products worldwide, particularly among young professionals and families looking for trusted, convenient, and reliable online options. However, the brand had no digital presence and no established customer base. They needed a store that could inspire trust, educate customers on the quality of their products, and compete with established online grocery and specialty meat retailers.
To set themselves apart, Grassfed emphasized branding as a critical factor — they wanted a store that not only sold meat but also communicated a unique, memorable, and modern halal brand identity. Along with this, they required advanced e-commerce functionality such as multi-currency support, upsell and cross-sell systems, and a loyalty program to encourage repeat purchases.
